Managing a multinational corporation Essay Example | Topics and Well Written Essays - 1000 words

african history :: essays research papers

Zuni Lucero and Simon Ortiz make convincing focuses in their papers. They talk about the distinctions in the two societies. How they changed schools and saw the two sides of their regularly changing world at a youthful age. How being coordinated into a white network transformed them, and how they felt some what of an outcast returning to their local networks. Tossed their composing they can expand and share these encounters to those of us who have just one culture to fit into.      We all can identify with changing schools or in any event, beginning school just because. One who has never encountered this can just envision being of an alternate culture, communicating in an alternate language, looking diversely and being the â€Å"new kid.† Lucero best depicts this when she states, â€Å"Made aware of the â€Å"otherness† of Indians, my reality started to isolate into a universe of Us and Them.† Ortiz advises about her battle in school to not communicate in a language he was accustoming to. â€Å"Children in school were rebuffed and viewed with scorn in the event that they didn't talk and learn English rapidly and smoothly.† (30) He additionally utilizes the words â€Å"corporal punishment† and â€Å"ostracism† to portray the inclination, and perhaps genuine, dangers he lived with on the off chance that he didn't submit to the guidelines being constrained on them. (30) This would be all that could possibly be needed for any one to revolt, however he didn't. One thing that hung out in his depiction of what he was suffering was the adoration he had for language. He states, â€Å"I cherished language, the sound, which means, and enchantment of language.† (30)      Lucero associated with me she was telling about her experience of seeing snow just because, and the various structures of the houses for what she was use to in her locale. On the off chance that one had not seen a cleared street in their life, it would be an odd site. (30) The idea of what these individuals suffered ought to incense the greater part of us. Consider our kids being called â€Å"stupid Indian/savages.† There would be somebody battling in the road or somebody suing another person. Who could these individuals battle, a whole country? Who might they sue, the legislature? It has been clarified that the majority of these people’s rights had been removed. They had to acclimate or be scorned. Ortiz says all that needs to be said with â€Å"†¦ the goal of U. african history :: articles explore papers Zuni Lucero and Simon Ortiz make convincing focuses in their papers. They talk about the distinctions in the two societies. How they changed schools and saw the two sides of their consistently changing world at a youthful age. How being coordinated into a white network transformed them, and how they felt some what of an outcast returning to their local networks. Tossed their composing they can expound and share these encounters to those of us who have just one culture to fit into.      We all can identify with changing schools or in any event, beginning school just because. One who has never encountered this can just envision being of an alternate culture, communicating in an alternate language, looking distinctively and being the â€Å"new kid.† Lucero best depicts this when she states, â€Å"Made aware of the â€Å"otherness† of Indians, my reality started to partition into a universe of Us and Them.† Ortiz advises about her battle in school to not communicate in a language he was accustoming to. â€Å"Children in school were rebuffed and viewed with scorn on the off chance that they didn't talk and learn English rapidly and smoothly.† (30) He likewise utilizes the words â€Å"corporal punishment† and â€Å"ostracism† to portray the inclination, and potentially genuine, dangers he lived with on the off chance that he didn't maintain the guidelines being constrained on them. (30) This would be all that anyon e could need for any one to revolt, however he didn't. One thing that hung out in his depiction of what he was suffering was the adoration he had for language. He states, â€Å"I adored language, the sound, which means, and enchantment of language.† (30)      Lucero associated with me she was telling about her experience of seeing snow just because, and the various structures of the houses for what she was use to in her locale. On the off chance that one had not seen a cleared street in their life, it would be an unusual site. (30) The idea of what these individuals suffered ought to anger a large portion of us. Consider our youngsters being called â€Å"stupid Indian/savages.† There would be somebody battling in the road or somebody suing another person. Who could these individuals battle, a whole country? Who might they sue, the administration? It has been clarified that a large portion of these people’s rights had been removed. They had to adjust or be mocked. Ortiz says all that needs to be said with â€Å"†¦ the purpose of U.

Substance Abuse Argumentative Essay Topics

Substance Abuse Argumentative Essay TopicsArgumentative essay topics about substance abuse are more common than ever. In recent years, there has been a noticeable increase in the number of substance abuse treatment and recovery resources that are available to those who have to deal with addiction and family issues surrounding it. Many people that would normally be involved in academia are now becoming caregivers for the addicted and their loved ones. The end result is an ever-growing number of argumentative essay topics on substance abuse.In many ways, substance abuse is not a topic that many students are interested in learning about in college or university. It seems that this does not happen in every circumstance, but as a matter of fact, it does. On the one hand, it is important to include argumentative essay topics on substance abuse because that is what students will be learning. Substance abuse is not something that most people would enjoy talking about in depth, but it is impo rtant to include it in an argumentative essay to be successful.Drug treatment and recovery are topics that need to be discussed in college because this is where people get the chance to network and connect with others. There is nothing worse than going into an environment where nothing ever gets accomplished or there is no real connection. College is supposed to be a time of learning, discovery, and growth, so that should be reflected in the arguments that are submitted to professors.The argument that most professors require in their courses is also going to be the one that most students think about in their first year of college, so they may need to learn how to talk about substance abuse in college, too. This is the first time that students will be able to relate to their professors and they may be worried about how their professors will react. Often times, the best thing to do is take notes in class and leave everything else behind. That way, they can spend the majority of the cl ass time focusing on their argumentative essay topics.The best way to maintain the student's attention is to make sure that they are not writing everything down. Most students do not understand that professors expect you to do the same thing. You should always make notes during class and do not delete anything. A student who loses her place, deletes lines of dialogue, or writes 'I don't remember' will be judged negatively by the professor. If you do not want the professor to call you on this, then you should not write down anything.Some professors are very blunt when it comes to dealing with arguments about substance abuse and how it relates to them personally. This will give students the opportunity to write and provide responses that explain why they feel that way. It is not enough to say that you were abused as an addict. The professor needs to understand the exact feelings that the student is trying to express.An argumentative essay on substance abuse can be a good starting poin t for many students, because it can be used to help them. This is one of the most important parts of the educational process for a student, because in the past, it was more difficult to find employment and education as an addict. Substance abuse is not something that is taught in high school or on a college campus, so many students get stuck in a rut and never learn how to express their emotions in a productive manner. They are looking for something that they can use for a reason to express how they feel.Students are becoming much more proactive when it comes to arguing on substance abuse. They know that they have to understand the reasons for their arguments if they want to succeed. It is important to see a counselor before writing any more essay topics, because there is a reason why they need to speak with a professional about what they are going to write and why.

Animal Farm by George Orwell Essay - 837 Words

Animal Farm Napoleon was able to take command of animal farm using several different methods. He used the stupid animals like the sheep and the dogs, he uses snowball as a non-present threat by saying that he is to blame for vicious rumours sent round the farm, probably started by one of the pigs. He also uses the pigs to mingle with other animals and talk about how wonderful Napoleon is and how he is always right. Also he uses physical things to distinguish him from the other pigs and animals. The Sheep and The Dogs Napoleon uses the sheep because they were quite stupid and gullible. Once he had taught them the maxim four legs good, two legs bad they bleated it over and over whenever they were troubled or there was†¦show more content†¦He also tells the animals that Snowball is living on a neighbouring farm and is plotting to attack Animal farm. Then later on in the story when the windmill gets knocked down for the first time Napoleon blames it on Snowball. Also the whole way through the story there are always roomers going around the farm about what Snowball might do next. When Napoleon is getting the animals to confess to their treachery and then slaughtering them they animals all say they have been persuaded to do such evil things by Snowball, whether he came to them in a dream, visited them under the cover of night or got them on their own during the day. I could not quite work this out as I thought that Snowball was just a spoken threat and that he no longer had anything to do with any of the animals on the farm. Squealer Squealer is almost Napoleons sidekick. He does all Napoleons dirty work, and he also goes out to talk to the other animals to make sure they dont say anything bad about him, that they still think he is wonderful, knowledgeable, and always right. Squealer is the messenger. He is the one who is sent, when the commandments have been slightly adapted, to explain the change, or not as the animals think. One example is when the pigs move into the farmhouse and sleep in the beds. The commandment was changed from no animal shall sleep in a bedShow MoreRelatedAnimal Farm And George Orwell By George Orwell1034 Words   |  5 Pages Eric Arthur Blair, under the pseudonym of George Orwell, composed many novels in his lifetime that were considered both politically rebellious and socially incorrect. Working on the dream since childhood, Orwell would finally gain notoriety as an author with his 1945 novel Animal Farm, which drew on personal experiences and deeply rooted fear to satirically critique Russian communism during its expansion. Noticing the impact he made, he next took to writing the novel 1984, which similarly criticizedRead MoreAnimal Farm By George Orwell1397 Words   |  6 PagesAn important quote by the influential author of Animal Farm, George Orwell, is, â€Å"Every line of serious work that I have written since 1936 has been written, directly or indirectly, against totalitarianism.† George Orwell, a Democratic Socialist, wrote the book Animal Farm as an attack on the Communist country of Russia (â€Å"The Political Ideas of George Orwell,† worldsocialism.org). He had a very strong disliking of Communism and the Socialist party of Russia. However, he insisted on finding the truthRead MoreAnimal Farm, By George Orwell1545 Words   |  7 Pagesallow because an this elite institution of people often use this gear to dominate and oppress society. In George Orwell’s story, Animal Farm, Orwell demonstrates that education is a powerful weapon and is a device that can be used to at least one’s benefit. Living in a world where strength is a straightforward to benefit, the pigs quick use education to govern the relaxation of the animals on the farm to serve themselves worked to their advantage. This story in shows the underlying message that   firstRead MoreAnimal Farm By George Orwell944 Words   |  4 Pageslegs(Orwell 132). He carried a whip in his trotter(Orwell 133). In the novel Animal Farm by George Orwell, animals have the ability to talk and form their own ethos, Animalism. Animal Farm is an intriguing allegory by George Orwell, who is also th e author of 1984, includes many enjoyable elements. More knowledge of the author, his use of allegorical elements, themes, symbols, and the significance in the real world, allows the reader to get more out of this glance into the future. George OrwellRead MoreAnimal Farm, By George Orwell876 Words   |  4 Pagesrebellious animals think no man means freedom and happiness, but they need to think again. The animals of Manor Farm rebel against the farm owner, Mr. Jones, and name it Animal Farm. The animals create Animalism, with seven commandments. As everything seems going well, two of the animals get into a rivalry, and things start changing. Food starts disappearing and commandments are changed, and the power begins to shift. Father of dystopian genre, George Orwell writes an interesting allegory, Animal FarmRead MoreAnimal Farm by George Orwell1100 Words   |  4 PagesIntroduction: Widely acknowledged as a powerful allegory, the 1945 novella Animal Farm, conceived from the satirical mind of acclaimed author George Orwell, is a harrowing fable of a fictional dystopia that critiques the socialist philosophy of Stalin in terms of his leadership of the Soviet Union. Tired of their servitude to man, a group of farm animals revolt and establish their own society, only to be betrayed into worse servitude by their leaders, the pigs, whose initial virtuous intentionsRead MoreAnimal Farm By George Orwell1538 Words   |  7 PagesMecca Animal Farm The Russian Revolution in 1917 shows how a desperate society can be turned into a military superpower filled with terror and chaos. George Orwell uses his book, Animal Farm, to parallel this period of time in history. This book is an allegory of fascism and communism and the negative outcomes. The animals begin with great unity, working toward a common goal. The government then becomes corrupted by the temptations of power. George Orwell uses the characters in Animal Farm to showRead MoreAnimal Farm by George Orwell1175 Words   |  5 PagesAn enthusiastic participant in the Spanish civil war in 1936, George Orwell had a great understanding of the political world and made his strong opinions known through his enlightening literary works, many of which are still read in our modern era. Inspired by the 1917 Russian Revolution and the failed society it resulted in, Animal Farm by George Orwell is an encapsulating tale that epitomises how a free utopian society so idealistic can never be accomplished. The novella exemplifies how influencesRead MoreAnimal Farm, By George Orwell1089 Words   |  5 PagesIn George Orwell’s â€Å"Animal Farm†, the pigs as the farm leaders, use unknown language, invoke scare tactics and create specific laws, thereby enabling them to control other animals, to suit their greedy desires, and to perform actions outside their realm of power. Because of the pigs’ use of broad language, and the implementation of these tactics they are able to get away with avoiding laws, and are able to convince other animals into believing untrue stories that are beneficial to the pigs. The firstRead MoreAnimal Farm, By George Orwell1212 Words   |  5 PagesShe stood there over the dead animals thinking to herself what have we come to? We try to become free but we just enslave ourselves to a so called superior kind. Napoleon killed the animals in front of the whole farm and said that this was to be the punishment for the traitors. Snowball was known as a traitor now and anyone conspiring with him would be killed. Snowball and Napoleon both represent historical characters during the Russian revolution in 1917.Snowball who was one of the smartest pigs

If I’m Asian I must be short, right Essay - 1688 Words

People often subject others to a variety of stereotypes, accusing them of being a certain way without regard to what kind of person they actually are. Stereotypes are one or many generalizations of a group of people, whether negative or positive, founded on the basis that a majority of them share said characteristic (McLeod). Though people have come to realize the dastardly consequences of labeling, stereotypes have persisted in our culture, unrelentingly. Why? Stereotypes, whether racial, gender-based, religion-based, age-based, etc., continually permeate our society because it is difficult to undermine the psychological aspects of stereotyping, because of the media, and because it’s easier for people to cope with certain situations when†¦show more content†¦Though there are mild stereotypes in existence that do not offend people, a majority of the time, stereotypes tend to vex more people than they please. Stereotypes often times affront people, especially ones depi cting women as overly emotional, crazy, and bad drivers and men as jerks or weaklings for crying. Other even more degrading stereotypes include stereotypes relating to religion that brand Jewish people as selfish and greedy and all Muslims as terrorists. Racial stereotypes are often times demeaning as well with labels delineating Hispanics and African Americans as lazy and unmotivated and Asians as short with squinty eyes. Stereotypes regarding age are derogatory as well, assuming teenagers to perpetuate crime and classifying elders as mean and senile. Despite the existence of positive stereotypes, people tend to focus on the pejorative ones that understandably spark outrage. Among the different brands of stereotypes, the most prominent ones are racial stereotypes. Racial stereotypes have long pervaded today’s society, especially evident in the plight of the African Americans. America has had a long history of oppressive behavior towards African Americans, stripping them of their rights and subjecting them to cruel treatment. What triggered this subordination of African Americans? Europeans have, historically, believed in an idea of white supremacy that lead to their ImperialismShow MoreRelatedIdentity and Belonging in Shanghai Girls and Silver like Dust1263 Words   |  6 Pagesâ€Å"As we journey through life, identity and belonging must be consistently renegotiated.† Each person’s identity goes through a process of stages in order to be fully developed and be a whole identity. Some people needs more time than others to attain a full, whole identity. There are many factors which play a role in sharpens people’s identity such as the environment that the people love in and the experiences that they went through. Undoubtedly, immigrants, especially those form two different culturesRead MoreWho Is A Wealthy Person?1047 Words   |  5 Pagesfor dedication or hard work. And in America at least, you have a better shot at realizing it than anywhere else. However, this essay will not tell you how to achieve wealth, or give you the thrill of being wealthy. If I was capable of manufacturing that sensation with words, I believe I would write only for myself. What you can find is this: What is wealth really? What does it mean for a person to be wealth in today’s terms? Who is a wealthy person? Could you point one out if you saw one? All this andRead MoreWe Must Learn Their Family s History1539 Words   |  7 PagesHave you ever thought to yourself, â€Å"where did I come from†? When did my family come to america, or were they already here? I hadn’t really until I found out I had to write this paper. Now that I do though, I’m glad I have to ask myself these questions. Everyone should learn their family s history at one point or another, so let me tell you about mine. My family does things and has traditions just as any other family in the world. My family has the typical holiday get-togethers and family reunionsRead MoreThe People s History Of The United States Essay1442 Words   |  6 PagesI know of the People s History of the United States but what about the Non-White People s History of the United States ? Something huge and intricately spun and developed on a scale to put Gibbon to shame, something which may already exist and due to my inherent whiteness in a Silicon Valley suburb I mistakenly believe I have conjured up as the Next Big Thing, because what my piss-poor in the realms of consensual and non-fetishizing miscegenation people didn t invent, they stole and tiedRead MoreWhat Is Anthropology? How Does Observing With An Anthropological Manner Help Us Understand The World?1548 Words   |  7 Pages2/1/17). 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I will study the main religion of this area, having no experience with Judaism since I was raised Catholic, I decided to go to a Jewish Synagogue. The Jewish service will be something I will experience to try and relate to this region and the people who reside here. In the Bible the word Israel originates from Jacob, Abrahams grandsonRead MoreNigeria, The Most Populous African Country, With Enormous1518 Words   |  7 Pagesefficient and competitive agriculture sector is critical for boosting rural economies, where majority of the population live in Nigeria. A more prosperous rural economy will drive jobs and accelerate rural savings, critical for more inclusive growth. In short, the future of Nigeria depends on agriculture. However, the performance of the sector in Nigeria has been low. Cereal yields and use of modern farm inputs including improved seeds, mechanization and irrigation, fall way below global average. The sectorRead More`` The Bees, The Flowers, Jesus, Ancient Tigers, Poseidon, And Eve1413 Words   |  6 Pagesalthough he clearly succumbed to the fact that the intentional fraudulence was for his own benefit. And, for Alexie, we find out that there was no ill intent when his choice arrived; other than his interest of the mixture of western ideals with an â€Å"Asian† poet, and also for his simple love for the poem. For ethical reasons we may hold Hudson accountable for his intent to wield a lie for his own benefit and we could also hold Alexie accountable for not withdrawing the poem after knowledge of the fraudulence

Marketing Plan for the Coolest Coolerâ€Free Samples for Students

Question: Discuss About The Marketing Plan For The Coolest Cooler? Answer: Introducation: The coolest cooler is a cooler with integration of several features which makes it ultimate product in terms of innovation. The features distinguish it from the others due to its ice- crushing blender, water resistant Bluetooth supporting speakers, USB charging ports for mobile charging, led lights, bottle opener with magnetic cap catch, plates, knife, cutting board and locking tie downs, and beach tires (Beck, 2016). It is empowered with lithium ion battery which provides long back up. Coolest cooler is awarded for one of the best invention of 2014 by Times Magazine, worlds largest circulation weekly magazine. Market and Product Overview Coolest cooler is a complete solution for party lover. The main product feature is to provide consumers with insulated products to keep food and drinks cool. There are several competitors present and involved in this industry. They are Coleman, Igloo, Rubbermaid, Thermos and Yeti. The main focus behind the product development is to create durable, portable, high quality and appropriate daily use product. Coolest cooler has successfully transformed the everyday cooler in to a luxury item (OCallaghan, 2014). Four options exist to fulfill consumer needs: Classic Coolest, Coolest Blue Moon, Coolest Sangria, Coolest Dark and Stormy. Price for all the different models is $399 with free shipping in USA continent Objectives To provide a quality product with value added features that may create sense of additional comfort for the price paid by customer. Regular innovation with best quality product to ensure durability, comfort and design. To cater young generation and provide useful solutions to make customers worry free. The below SWOT analysis will focus on strength and weaknesses and help forming marketing plan for the possible threats and opportunities present for Coolest cooler. Strength The core strength of Coolest is it has incorporated new life to an aging industry. It has defeated its competitors on several features such as Bluetooth wireless speakers, the USB charger, LED light, blender etc. to stand far ahead from its competitors. Users will not worry to take mobile chargers, bottle openers, and most important worry when going for outing is the music, so it can be said that coolest cooler is complete picnic solution for the party people. One more feature is accessory deck to put things such as wallet, mobile (Waniata, 2014). Weakness The targeted area of coolest cooler is very limited population. The tendency of customers is to compare prices so customer may reject Coolest on basis of price. This is not a reasonable deal for the persons who only occasionally enjoy outdoor activities. Quick production and supply in the specified time is a big challenge. There are several delays in product delivery. Ice coolers are made to target middle income families; it is too expensive to afford which discourages potential buyers. Opportunities In the current scenario there is a need for value added features, so the Coolest cooler provides opportunity to teenagers and young adults, sports persons and many others to enjoy. Its durable beach tires, LED light, extra space for plates and utensils targets the families to enjoy even more than past. Shortly coolest cooler will be available at local supermarket or Walmart, so the prospective buyers no need to wait for this product to order and then wait for it to be delivered. Threats The biggest threat the company may face is the durability, as there are several features inculcated in this product so it is important to maintain quality of the product. Second major issue is short supply they are not able to deliver the product in the specified time taken from the customers. It may also happen that the competitor may introduce same type of product in cheap prices. To lower down the price and quick supply are also big challenges for coolest cooler. Some of its international competitors Pelican, Grizzly, Yeti and Igloo are popular than Coolest cooler (vanWijngaarden, et al., 2012). PEST Analysis: Political Factors: Government regulations regarding the taxes on import and export of products will affect the price of coolest cooler. The production of coolest cooler is currently taking place at China so there will be complexity of shipping and logistics cost. Due to increase in taxes or transport cost the price will be hiked and in case or relaxation vice-versa. Tourism in country also affects the demand o coolest cooler unto certain extent (Ho, 2014). Economical Factors: There are several economical factors that affect the demand of coolest cooler such as the interest rate, household income of families. Higher the income, the spending is more and lower the interest rate the firm can produce more and the customer will purchase through bank finance. On the other side if the income is less than the demand will sink. Sociocultural Factor: The demand of coolest cooler also depends on lifestyle, society and sometimes education. If the population is having better lifestyle, than they will attract more towards life ease gadgets. Similarly education and society brings new and advanced thinking which adds benefits for the company (Ho, 2014). Technological Factor: There are two aspects of technology on is for product and other is for promotion of product. The promotion of coolest cooler is already made it popular and the inculcation of several features like Bluetooth wireless speakers and LED light are showing good technological involvement. Marketing Strategy Coolest cooler have already marketed by Kickstarter and they are producing a product with integration of 9 special features in addition to ice cooler. This is an extraordinary product in the ice cooler industry. The customers are well educated now days and are aware of the benefits of different products available in market. They compare features, price and the quality on several measures (Enis and Murphy, 2011). So there is surely neck to neck competition in ice cooler industry. There are several companies present in the USA market and several other multi-national players, but Coolest cooler is far ahead from them in terms of features and benefits. Product Coolest cooler is ice cooler used to take beverages and food cool for a period of 4-5 days. It is the basic feature of every cooler but the added features present in coolest cooler are wide wheels, rope to tie and carry clothes or other useful items on the cooler, water proof wireless Bluetooth speakers, USB charging ports for mobile charging, separate box (Accessory deck) to put important documents and gadgets, LED light to see in dark, other features like bottle opener, space for plates and sharp knife and corkscrew (Alois, 2014). 20% of the budget will be spent on how to increase production and maintain quality of cooler. Price Price of a product is key deciding factor for purchase or rejection of a product. Coolest cooler is no doubt wonderful product but the price is still a matter of concern. Although coolest cooler is having lots of orders to deliver still there is huge competition in near future. There are several local companies which are selling ice coolers at just $50 and the prices of branded coolers are ranging between $165- $250 and the rate of coolest cooler is $399 (Dent, 2016). No doubt it is providing a better product but still the price difference of around $150 is a matter of concern for coolest cooler (Allender and Richards, 2012). The other factor of concern is to control taxes and transportation expense from China to USA. 25% of the budget will be assigned to the pricing strategy, while 55% will be placed towards promotion. Place The production and the selling place for the coolest cooler are different. And the channels of distribution for coolers are still not well developed. So the major challenge for the company is to clear the backlog and then make proper supply chain channels for timely delivery of the product. Soon the company is planning to sell the coolers with online selling giants such as Amazon and Campsaver. And the company is planning to make it available at supermarkets Wal-mart, Costco, Kroger etc. which provide it approachable to customers. Promotion 75% of the budget will be aimed at promoting the Coolest cooler. Promotion is a very important tool in product recognition. As coolest cooler is new company so major part is spent in creating brand image so that the brand is known to everyone. With the change in time there are various new promotional methods introduces in market. Social Networking sites and Application development: Facebook, twitter, Google+, Youtube and Instagram are very good platform to promote products. Coolest cooler has already introduced on Facebook and the other networking sites are registering soon. Application can be designed which is having information about the new product launch, features, and details of new picnic places to make product popular (Hanna et al., 2011). Search engine advertising or optimization: there are several marketers who promotes the products by improving the online search with the help of key words example for coolest cooler they use words such as cool, ice cool, super cool, and many more the user searching for such words find our product in the searches. Telivision and radio marketing hits directly to the mind of customers. Some other ways are publication in travel magazines, advertisement in local newspaper, E-mail to specific purchased data of party people and text message to same group of persons (Alois, 2014). The above mentioned methods will help reaching the coolest cooler to all the population of USA. Within a short span of time, and will definitely help in brand recognition and increase in sales. Budget and Control The total budget for the marketing plan is $ 1,20,000. 25% of the budget will be placed towards the pricing strategy while the 55% o the budget will be assigned for promotion of Coolest cooler and rest 20% will be spent on research about increase production and quality of product. Conclusion The marketing plan for Coolest cooler will definitely impact on the consumers and helps increasing brand image. But still there are lots of consumers who paid advances for the ice coolers but still after a period of one year they are not delivered the ice coolers. Except this the product is popular in youngsters and party loving peoples. Its several unique features attracted lots of customers and this is the reason that there are lots of advance orders with the company. The price of the Coolest cooler is also a matter of concern for the company but the features provided will compensate the extra price paid by the customer. Social media marketing and lots of coverage in press and newspapers have already created the brand image of the coolest cooler in USA. If the production and supply of the product fills the gap of the demanded coolers than the marketing plan will be successful within the given time as the market is having huge capacity to purchase such product. Reference: Allender, W. J., and Richards, T. J. (2012) Brand loyalty and price promotion strategies: an empirical analysis.Journal of Retailing,88(3), pp. 323-342. Alois, J.D. (2014) Coolest Cooler Kickstarter Re-Do Delivers Incredible Crowdfunding Success. Available at: https://www.crowdfundinsider.com/2014/07/43736-coolest-cooler-kickstarter-re-delivers-huge-success/ (Accessed: 5 May 2017) Beck, K. (2016) The saga of the Coolest Cooler: How a Kickstarter campaign goes south. Available at: https://mashable.com/2016/04/16/coolest-cooler-money/#lob6zv6boaqq (Accessed: 4 May 2017). Dent, S. (2016) Coolest Cooler Asks Backers for More Money. Available at: https://www.entrepreneur.com/article/274108 (Accessed: 5 May 2017) Enis, B. M., and Murphy, P. E. (2011)Marketing Strategy Implementation. USA: Marketing Classics Press. Hanna, R., Rohm, A., and Crittenden, V. L. (2011) Were all connected: The power of the social media ecosystem.Business horizons,54(3), pp. 265-273. Ho, J. K. K. (2014) Formulation of a systemic PEST analysis for strategic analysis.European academic research,2(5), pp. 6478-6492. OCallaghan, J. (2014) The coolest cooler ever: Ice box contains all the ingredients for a party - including a fridge, a USB charger and even speakers Available at: https://www.dailymail.co.uk/sciencetech/article-2689056/The-coolest-cooler-Ice-box-contains-ingredients-party-including-fridge-USB-charger-speakers.html (Accessed: 5 May 2017) van Wijngaarden, J. D., Scholten, G. R., and van Wijk, K. P. (2012) Strategic analysis for health care organizations: the suitability of the SWOT?analysis.The International journal of health planning and management,27(1), pp. 34-49. Waniata, R. (2014) THE HOTTEST COOLER ON THE PLANET: COOLEST COOLER TAKES TOP SPOT ON KICKSTARTER. Available at: https://www.digitaltrends.com/home-theater/coolest-cooler-most-successful-kickstarter-campaign-ever/ (Accessed: 5 May 2017). Marketing Plan for the Coolest Cooler–Free Samples for Students Question: Discuss About the Marketing Plan for Coolest Cooler? Answer: Introduction Coolest cooler was started by Ryan Grepper in the July of 2015. It is an American company which was started in Portland. The coolest cooler is a portable patty disguised as a cooler, bringing blended drinks, music and fun to any outdoor occasion. According to their website around 62,642 people have pledged an amount of $13,285,226 to help kick-start the project. Their main aim was to invent a cooler which would suit the needs of the 21st century man. It has a Bluetooth speaker system which is waterproof, a built-in USB charging port and also a blender to crush ice. The blender has an 18v battery which is also rechargeable. It also comes with an LED light, bottle opener and also cutting boards, storage for plates and knives. It has been listed as one of the best inventions of 2014 by the Time Magazine. It has also been referred to as the most contributed to and funded campaign of Kickstarter in 2014. They had started out through the very popular and modern method of crowd funding (Gie rczak et al. 2015). This is also why some people do not trust this company totally (Ho, 2014). Situational Analysis Hartsville is one of the smallest cities in America. As of 2017 it has a population of around 5,000 approximately (Kaur, 2016). It is one of the smallest cities in America in terms of size and population. It was founded by an early settler by the name of James Hart. It is a district municipality as well, despite being a mix of city and country governed by the government. It is a very peaceful town as well. The coolest cooler company has decided to expand their bases in Tennessee after they opened shop in Hartsville (Wiid and Diggines, 2010). PESTLE Analysis Political Factors The Coolest cooler operates in certain parts of America. Hence they have to operate keeping in mind the political factors of the different states of America. These political factors include the tax rates, current economic conditions, legislative acts and so on. The Coolest cooler has managed to create jobs for the small population of Portland. Now it aims to create more employment opportunities in the area of Hartsville. It has given jobs to nearly 0.5 percent of the population in this very small city. This has increased the demand for their own products in Hartsville and also managed to diversify their workforce (Michaelidou et al. 2011). The coolest cooler is a very understanding company when it comes to providing jobs to people of all ages. Since it is both a student town and retired peoples town, they offer job opportunities which are both flexible, locally based and also require fewer skills. They do not use outsourced raw materials. Instead they purchase them locally. They have also come to employ a large number of students, people with disabilities and also elderly retired people. This has worked out in the advantage of both the citys and theirs. They have gained a huge base of loyal and desirable employees. The city in turn has found a good place from which they generate revenue and also a goldmine of jobs (Stelzner, 2011). They have repeatedly said in the past that they do not affiliate to or associate with any political parties. But that is not true in the case of Hartsville. The Coolest cooler there has tied up with the local political party in order to get tax cuts and compensations. They have done this to increase their own sales in this tiny city. Tax rates play an important role. An increase in the VAT will lead to a fall in sales and vice versa. Hence they are co-dependent (Gordon, 2012). Economic Factors GDP is calculated by taking into account the total economic activity affects the rise in prices, fall in them and inflation. The research carried out by the above mentioned analytic and accounting firm has revealed that the GDP for Hartsville has been static in the last few years. Since The Coolest cooler is a consumer dependent and consumer based company, it is hardly a positive sign (Huang and Sarigll, 2014). Economic factors are the most important factors for the Coolest coolers business. The costs, demands, profits and prices are the ones that will be affected. The company needs to be aware of change in any policy in the economy. It needs to function keeping in mind the economic factors of both their home country and the city in which they are operating. Although the Coolest cooler has expanded in more than one city and is operating very well at that, they are still dependent on the USA market. In Portland and Hartsville they have a total market share of nearly 30 percent. However the Coolest cooler has followed both nationalisation and diversification. They have easily adjusted in the economy of Tennessees Hartsville. Their policies of diversification and nationalisation have led them to achieve success. It is true that they cannot control the economic factors which affect them externally. But they can do their best to outperform them from affecting them negatively. However with the opening of the Coolest cooler in Hartsville it has led to an increase in the disposable income of the people there (Harrison, 2013). Social Factors The recent trends in the American market show that the customers prefer the shops which sell everything under one roof. With a shift in the demographic in the city, to an aging and more female oriented population, people have started liking products which are value added. People have become more aware of what they are consuming. Hence this has made the Coolest cooler make products which will satisfy the needs of the consumers. They have changed and adapted to the altering demands of the population of Hartsville. They make locally sourced goods and also out of natural ingredients. As people are becoming more and more aware of the health and environmental hazards involve, the Coolest cooler is changing their manufacturing processes to produce environmentally safer and better versions of what they are selling. People everywhere have also become more used to buying in bulk. This has become advantageous to the Coolest coolers business and has helped them grow (Morabito, 2015). Technological Factors The Coolest cooler has been able to bring about an improvement in their own technology. They have adapted to the changing technologies of the world. Firstly they have started providing online shopping opportunities to their customers with the option of also home delivery. Secondly they started self-checkouts at their varied locations in Portland, although the latter is yet to come to the Coolest cooler at Hartsville. This is because it is a small city which prefers human interaction. Although it would have reduced the labour costs for the company, they prefer it this way and they believe small cities do not need self-service. They have been also providing internet facilities. It had been a long term goal of the Coolest coolers to reduce their carbon footprint. Hence after much research they have developed energy saving production technologies which will help the Coolest cooler to reduce the harm that is brought about to the environment. In fact at Hartsville they have reduced their w aste production locally over the last 5 years. They have also managed to encourage local businesses to do the same (Cadle, 2010). Legislative Factors The Coolest coolers performance has been affected and impacted both positively and negatively by various government rules and regulations which fall under the legislative purview. For example they use self-recharging batteries of 18v which are less harmful to normal batteries. To help facilitate these policies effectively, the Coolest cooler provides customers with a various facilities in one product itself. The Coolest cooler performs their activities following the rules and regulations of whichever city they operate in. All of this they do keeping in mind their own rules and regulations and their own pre-decided morals. Environmental Factors In the year 2003 there was immense pressure on companies to do their bit for the environment. The Coolest cooler was one of the first companies to take their corporate social responsibilities seriously as soon as they launched in 2014. They have aimed to reduce their carbon footprint on earth by 50 percent by the year 2020. They seem to walking in the right direction because their policies have been effective in reducing their waste production (Keller et al. 2011). They also have policies in place which aim to minimise environmental damage, lessen non-renewable resource consumption, wastage and other. They have also tried to spread awareness among their customers. They only use paper bags, goods and services made from resources which will not exhaust and so many others. They are doing their bit to save the environment (Yksel, 2012). SWOT Analysis Strengths They have an advantage over the market share in Hartsville. Being the only cooler company, they occupy more than 75 percent of the market share there. In fact they have even bought the smaller air conditioner businesses to reduce their own competition. They have expanded in not only Hartsville but are trying to expand in the other cities of Tennessee. This has led to immense growths. Since they have a large market share in Hartsville they also have large revenue and profit earnings. This has increased their capital and investment opportunities. They have grown from strength to strength in the last 3 years or so in Hartsville. They have managed to set up a plant there as well which has made it easier for them to produce locally. The Coolest cooler Personal Finance has proved to be effective and helpful for the common folks of Hartsville. Their club card and life insurance policies have gained momentum heavily. They have been able to leap farther ahead of the already existing businesses as well. Since they deliver their products at home, it has helped them gain popularity with the locals. Their online shopping opportunities also give people greater satisfaction (Helms and Nixon, 2010). The Coolest cooler as a brand has gained regional recognition and soon aim to gain national importance. This makes it easier for The Coolest cooler to sell their products in certain parts of America. People have trust in them and their quality products. It has helped them to gain a strong foothold in the Hartsville market as well as they have carved a niche for themselves. Weaknesses They are a small company with very less resources. There are a lot of cooler companies functioning both globally and nationally. They are providing a cooler at a higher price when compared to the other companies manufacturing coolers. Their justification is that they are providing additional services and goods with the cooler. However the question here arises why people would want to buy a cooler with additional facilities at a higher price than the current market rate when they do not even want the extra goods that they come with. A portion of what they earn from Hartsville has to be given back to the society as well. They have not been able to reduce their debts yet. They have a huge capital expenditure budget and this is because they invest heavily. They have very less free cash flow since they are trying to expand into other cities as well. They also have less supply and hence are unable to meet the demand. Their lager expansion base has not proved to be fruitful. People are still in doubt about the legitimacy of their products since they are a very new company. They need to focus on improving their brand value as well. Opportunities They can further expand into the other cities of America. However they can first start with the cities of the state of Tennessee. They should start concentrating on improving their brand value and work towards building the customers trust in them. People will only buy their products if they trust them. Since they are the only cooler in Hartsville they can exercise monopoly and wipe out all air conditioning and cooler companys competition by either buying them or absorbing them into the business (Issa et al. 2010). Threats Since they believe in buying out the competition, it can make the locals of Hartsville angry and dissatisfied and boycott the Coolest cooler. It is becoming increasingly difficult for The Coolest cooler to source its products naturally and produce. It is making their production process much costlier. They are not being able successful in convincing their customers to buy it from them. Seeing the success of The Coolest cooler, other cooler and air conditioning companies can enter the Hartsville market (Lodish et al. 2015). From the above swot and pestle analysis it is clear that although the Coolest cooler is doing well in the Hartsville market it is definitely facing certain problems. The major problem is the small population and lack of adequate number of visitors. Students are always on a budget and the businessmen do not spend more than a day or two at a time in the city (Freedman and Nutting, 2015). Target Market Mainly businessmen and the students come to Hartsville. This forms nearly 7 million of Americas population. This is a huge number. It includes people in the age range of both 18 to 25 and above 35 to 60. This number is much larger than the population of Hartsville itself (Peter and Donnelly, 2011). My marketing plan for the Coolest cooler will target this group of customers. I believe this will lead to the Coolest coolers maximum growth in Hartsville. This is because both these groups of people will like to take in both the local delicacies, and other touristy sights the town has to offer. Thus with my marketing plan I plan to achieve the trend to include them in my overnight visiting market. The Coolest cooler is the largest and only store in Hartsville housing air conditioning (the rival companies) and coolers. It will satisfy the needs of the locals, new students, tourists and businessmen all under one roof in the month of summer. That is why it will be easy to increase the sales and eventually the profit of the Coolest cooler in Hartsville by having a proper marketing plan in place. The main aim of The Coolest cooler will be to understand the rest of the market of Tennessee (Westwood, 2016) . Marketing Objectives The following marketing objectives will be adopted in this marketing plan (Hollensen, 2015): To increase their capital investment in the American market To expand to more regions in Tennessee To be able to open smaller branches or franchises in the remote parts of Hartsville To explore opportunities to reduce their pricing strategy Undertake an extensive advertising campaign for the city of Hartsville so that people and tourists are attracted to come there and hence shop at the Coolest cooler shop and also buy from the online website To donate more to the local charities To increase the sales and profit scenario To introduce the self-checkout counters as an experiment first. If it is successful then make it a permanent feature. This will reduce their labour cost (Solomon, 2014) Marketing Mix Strategy Product- the Coolest cooler can start selling products which will not produce much waste. This is because it is one of their major aims to reduce their carbon footprints on the earth by 2020 by at least 50 percent. They can start producing eco-friendly goods as well. They can start adding new features to their cooler. For example they can install a mini fridge like structure which can hold food as well. They can introduce more interesting colours as well. On the other hand The Coolest cooler gets to expand into a new field (Hui, 2015). Place- the place has to be chosen very carefully. It has to be at a central location, preferably the town square. This will attract the maximum number of people and also boost their sales (Armelini and Villanueva, 2011). Price- their target market consists of poor students on a budget. The town of Hartsville consists of mainly old people. The income of the people is approximately $38,850 on an average a year. Hence The Coolest cooler has to decide prices of the products keeping in mind the income of the people. They have to make their products affordable and yet of good quality, all the while earning profits themselves. Hence the Coolest cooler must carry out a market research before adding new features to the cooler. They also need to keep aside a budget to make sure that their extra features can easily be done (Keller and Thackeray, 2011). Promotion- a separate budget will be created to make the people aware about the new additions. For this purpose they will distribute pamphlets, leaflets and also set up billboards in the city. YouTube advertisements can also be taken out to make sure that people in Tennessee and in other parts of America become aware. The Coolest cooler can then make announcements on radio and television as well. Since The Coolest cooler has a good relation with KIIS FM they can tie up with them and start the promotion easily. In return they can get a few free coolers for their offices (Peter and Donnelly, 2011) Conclusion In conclusion it can be said that despite having several difficulties it can be said that the Coolest cooler will be successful in adding new features to their cooler. It can also be said that they will flourish in Hartsville and also be able to capture a large portion of the Tennessee market. It is a lively town with enthusiastic people and enough resources and places to invest. It is a town with ample opportunities and various avenues which still havent been explored. The Coolest cooler can grab these opportunities before anyone else can enter the market and take it from them. The Coolest cooler can hence easily gain success. The marketing plan and budgets and the targets will help them expand with great success and let them thrive in their business. Reference List Armelini, G. and Villanueva, J., 2011. Adding social media to the marketing mix.IESE insight,9, pp.29-36. Cadle, J., Paul, D. and Turner, P., 2010.Business analysis techniques: 72 essential tools for success. BCS, The Chartered Institute. Freedman, D.M. and Nutting, M.R., 2015. A brief history of crowdfunding.Including Rewards, Donation, Debt, and Equity Platforms in the USA. Gierczak, M.M., Bretschneider, U., Haas, P., Blohm, I. and Leimeister, J.M., 2015. Crowdfunding: Outlining the New Era of Fundraising.Crowdfunding in Europe: State of the art in theory and practice, pp.7-20. Gordon, R., 2012. Re-thinking and re-tooling the social marketing mix.Australasian Marketing Journal (AMJ),20(2), pp.122-126. Harrison, A., 2013.Business environment in a global context. Oxford University Press. Helms, M.M. and Nixon, J., 2010. Exploring SWOT analysiswhere are we now? A review of academic research from the last decade.Journal of strategy and management,3(3), pp.215-251. Ho, T.H., 2014. Social purpose corporations: The next targets for greenwashing practices and crowdfunding scams.Seattle J. Soc. Just.,13, p.935. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Hui, J., GREENBERG, M.D. and GERBER, E.M., 2015. The Role of Community in Crowdfunding Work. InCollective intelligence conference. Issa, T., Chang, V. and Issa, T., 2010. Sustainable business strategies and PESTEL framework.GSTF International Journal on Computing,1(1), pp.73-80. Kaur, G., 2016. Social Media Marketing.Asian Journal of Multidisciplinary Studies,4(7). Keller, H. and Thackeray, R., 2011. Social marketing and the creative process: staying true to your social marketing objectives.Health Promotion Practice,12(5), pp.651-653. Lodish, L.M., Morgan, H.L., Archambeau, S. and Babin, J., 2015.Marketing that works: how entrepreneurial marketing can add sustainable value to any sized company. Pearson Education. Michaelidou, N., Siamagka, N.T. and Christodoulides, G., 2011. Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands.Industrial marketing management,40(7), pp.1153-1159. Morabito, V., 2015. Big data driven business models. InBig Data and Analytics(pp. 65-80). Springer International Publishing. Peter, J.P. and Donnelly, J.H., 2011.Marketing management: knowledge and skills: text, analysis, cases, plans. Plano: Business pub., INC. Peter, J.P. and Donnelly, J.H., 2011.Marketing management: knowledge and skills: text, analysis, cases, plans. Plano: Business pub., INC. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Engelwood Cliffs, NJ: Prentice Hall. Stelzner, M.A., 2011. Social media marketing industry report.Social Media Examiner,41, pp.1-10. Westwood, J., 2016.How to write a marketing plan. Kogan Page Publishers. Wiid, J. and Diggines, C., 2010.Marketing research. 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Sonnet 18 Essays - Sonnet 1, Shakespeares Sonnets, Sonnet

Sonnet 18 William Shakespeare's Sonnet 18 is one of one hundred fifty four poems of fourteen lines written in Iambic Pentameter. These sonnets exclusively employ the rhyme scheme, which has come to be called the Shakespearean Sonnet. The sonnets are composed of an octet and sestet and typically progress through three quatrains to a concluding couplet. It also contains figurative language and different poetic devices used to create unique effects in his sonnets. Shakespeare's sonnets consist of words constructed in a certain manner or form, thoughts, emotion and poetic devices. One way to interpret the sonnet is to think of "thee" that Shakespeare is referring to as a person. Following that line of thought the sonnet could read that Shakespeare is in love with someone who is consistently beautiful. He tries to compare this person to summer but summer is not as beautiful or constant. This person in Shakespeare's eyes will never grow old and ugly and not even Death can say that his person's end is near. In line 1, he starts the poem with a question. He asks if he should compare the person to a summer's day but ends up not doing so realizing that the person is superior. In the following 7 lines of this sonnet, he begins to show the differences between the person and a summer's day. He explains that the person's characteristics is moderate and comfortable and has favorable qualities in line 2. "Rough winds do shake the darling buds of May," (line 3) means that the rough winds of the summer can destroy the buds of the flowers and his particular person has no such trait. In the forth line of the sonnet, Shakespeare justifies how summer is too short and how his lover's beauty does not end like this specific season does. In the next two lines, lines 5 and 6, the superb poet interpret the summer's temperature. He explains how the summer can be extremely hot and uncomfortable. He also describes how the sun can be dulled due to the covering of clouds. It can obscure or shadow the earth, unlike the shining beauty of his lover. Although Sonnet 18 is an extended metaphor, line 7 has a literal meaning that explains itself: "And every fair from fair sometime declines," With fair meaning beautiful, he is saying that everything that is beautiful must come to an end and that all beauty fades except the one of his lover. The next line is an example of the reasons why beauty fades. Chance makes beauty fade by something dreadful happening. He says that natures changing course untrimmed meaning that the seasons changing direction, path or time can deteriorate beauty. In line 8, the turning point of the sonnet, Shakespeare specifies that something is changing by using the simple word But. He goes on to explain that the person's beauty will not die. He itemizes eternal to mean that the person's charm will live forever. You are not going to lose possession of that beauty that you own, Shakespeare explains in line 10. In the eleventh line of the sonnet, he says that Death won't be able to brag that he has possession of the persons beauty. In other words, the beloved will never die. At the end of the sonnet, he writes about "eternal lines" which symbolizes that the beloved's beauty will grow in this poem forever. In the last two lines of this poem, lines 13 and 14, the poet means that as long as people read this poem, that the beloved's beauty will live. He also describes how the person will live in the spirit and beauty of the poem. It could also represent the poem itself, which keeps the person beautiful forever. This sonnet has a basic form or structure. In this sonnet there are fourteen lines divided into two clear parts, an opening octet which has 8 lines and a closing sestet which has 6 lines with a fixed rhyme scheme: ababcdcdefefgg. The octave presents the narrative, states the proposition or raises a question. The sestet drives home the narrative by making an abstract comment, applies the proposition, or solves the problem. In Sonnet 18 the octave says that the beloved is better than a summers day. It develops the idea of this sonnet. The sestet then explains why the beloved is better than a summer's day. The sestet also states that the lover will live forever. Instead of the octave and sestet divisions, this sonnet characteristically embodies four divisions. Three quatrains of four lines