Strategic Plan Outline

UNIVERSITY OF BELIZE MGMT 490 BUSINESS STRATEGY AND POLICY How to social structure The Strategic Plan Guidelines Executive Summary This is indite to the scope and level of content that an outsider can read the summary and grasp the vision, mission of the organization, its overall goals and objectives, major strategic issues and the key strategies implemented to advance the goals. Section 1 actual situation 1. Brief Background and accounting of the Company and the Industry 2. Strategic Posture Current Mission, Current Vision Current ValuesCurrent Objectives Current Strategies Current Policies 3. Past Strategic Performance Indicators (if available) Market share Sales Growth Net Profit Margin harvest-home on Equity Investment Other? (Depending on the type of business/industry) Section 2 remote Environment, Opportunities and Threats (EFAS) 2. 1 General Environment (PEST, Gap Analysis, etc) 2. 2 Task Environment (Porters five forces, Strategic Map) 2. 3 External Factor Analysis Summary Section 3 Internal Environment, Strengths and Weaknesses (IFAS) 3. 1Value Chain analysis . 2Corporate Structure 3. 3Corporate Resources Marketing Finance Human Resource Operations and Logistics Information Systems 3. 4Internal Factor Analysis Summary Section 4 Competitive Strength Assessment ground on Key Success Factors Quality/ ware performanceCustomer Service Capability Reputation/imageOther? Manufacturing capability Technological skills and know-how Dealer/distribution capability New product innovation capability Financial resources Relative cost position Section 5 Analysis of Major Strategic Factors SFAS . 1 Key Internal and External Factors (SWOT) 5. 2 Competitive advantages/disadvantages, Competitive position improving/slipping 5. 2 Review of Mission and Objectives Section 6 Alternatives and Recommendations 1. Strategic Alternatives 2. Recommended Strategies Section 7 executing Plan for new strategies recommended Section 8 Evaluation and Control Plan for new s trategies implemented Section 9 Financial data and Analysis Includes selective information on resources to finance the implementation of the Strategic PlanAPPENDICES BIBLIOGRAPHY THE PRESENTATION OF THE PLAN Time Allowed 30 minutes Presentation should be as follows a) Brief History of Company (Section 1) b) Current Situation (Section -1) c) External Environment Opportunities and Threats (Section 2) d) Internal Environment Strengths and Weaknesses (Section 3 e) Analysis of major strategic factors, strategic alternatives and recommended strategies (including financial analysis) (Sections 5, 6 & 9)- 15 minutes Question and Answer Session